Meta Ads and performance marketing specialist with 3+ years of experience. I plan, launch and optimize campaigns for lead generation and e-commerce brands, backed by $2.9M+ in client revenue, 6,000+ leads delivered and a peak ROAS of 12.13x.
Available as a freelance partner for brands and as a full-time performance marketer for growing teams. Replies within 24 hours.
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Headline results from my client work, with the Ads Manager numbers behind them. Full screenshots are further down.
Every service is planned around one outcome: measurable return on your ad spend.
Targeted campaigns that bring in qualified leads at the lowest possible cost. From audience research to ad creative, I handle the full process and optimize weekly for lead volume and quality.
Full-funnel Meta campaigns for product businesses, covering dynamic product ads, retargeting sequences and conversion optimization that turn store visitors into profitable orders.
Campaigns not performing as expected? I audit and rebuild the account, from Pixel setup and conversion events to audience structure, bidding strategy and creative testing.
Ad visuals and copy built to hold attention and drive action. Created from scratch with a data-led creative strategy and no generic templates.
Re-engage warm audiences who didn't convert the first time. Custom retargeting sequences across the awareness → consideration → purchase journey with strategic messaging at each stage.
Ongoing campaign management with weekly optimization, A/B testing, and transparent monthly reports. You always know exactly where your money is going and what it's producing.
How a campaign goes from free audit to profitable scale. Use the arrows, swipe, or your keyboard to move through the steps.
Case studies retained from my original portfolio and supported with Ads Manager screenshots. Results vary by campaign, geography and reporting period.
Ads Manager screenshots from real client campaigns. Move your cursor over the center slide to tilt it, click it to enlarge.
Explore the Ads Manager screenshots behind my work. Every number in these eight cards is transcribed from the screenshots, with currency and reporting period preserved.
The campaign currencies (PKR, GBP and USD) do not by themselves establish the client’s country. Separate regions are presented as service markets, not as unverified case-study claims. Campaign screenshots may include different date ranges and are not aggregated.
My original Netlify site contains portfolio results and the proof carousel above. My Canva portfolio is also available for additional projects and presentation examples.
The campaigns, the spending and the outcomes, presented clearly with the original Meta Ads Manager evidence.
Explore documented performance across lead generation, education, ecommerce and international accounts. Each case study explains exactly what the reporting shows, with the same account currency and dates. No invented sales, client names or location claims.
For a client acquisition campaign, the priority was to track real form inquiries rather than surface level engagement.
This Boostiorn campaign was measured using the Meta Ads Manager form leads objective.
The reporting window recorded 22 leads, with Rs3,709.26 in spend and an average cost of Rs168.60 per lead.
The screenshot shows the spend and inquiry volume together, making the cost of each recorded form submission clear.
Education campaigns need a consistent flow of student inquiries while keeping acquisition costs visible.
This Boostiorn student campaign used form submissions as its reported conversion result.
Across the selected dates, Ads Manager displayed 309 form leads at Rs26.33 each, with Rs8,135.12 spent.
It is a straightforward example of measuring demand through inquiry volume and actual cost, without confusing leads with enrollments.
For campaigns targeting an international audience, performance needs to be assessed in the account's reporting currency.
This Spain lead generation campaign reported form submissions and their average cost in USD.
It recorded 74 leads at $5.26 each from $389.53 in ad spend during the shown period.
The displayed results make it possible to evaluate this campaign on measured inquiries rather than impressions alone.
High lead volume matters most when it is accompanied by a transparent cost per result.
This SOHAIB campaign tracked Meta form leads across an eight day reporting window.
The dashboard showed 497 leads, $701.09 in spend and a reported $1.41 average cost per lead.
These are campaign level form results, not a claim that every inquiry became a customer.
A small campaign can still offer a useful benchmark when the reporting period is clear.
In this AMTCO Ceramics campaign, the account tracked leads generated through its Meta form.
The screenshot records 13 leads at £2.36 per lead, with a total spend of £30.63.
This is a separate campaign view and should not be combined with other AMTCO reporting without checking for overlap.
Lead generation performance should be judged using both inquiry volume and budget consumption.
For ZS Digitals, the Ads Manager screenshot reports form leads across the selected May period.
It shows 51 leads from £311.79 in spend, at a reported £6.11 average cost per lead.
The dashboard provides an auditable view of the campaign metrics, while lead quality is a separate business measure.
This second AMTCO Ceramics result highlights a different reporting window and lead volume.
The Meta Ads dashboard captured the form leads and spending for the campaign shown.
The displayed total was 227 leads, with £174.44 spent at £0.77 per lead.
Because the AMTCO screenshots cover potentially overlapping dates, they are presented separately instead of added together.
Results from earlier months are useful when they include a defined reporting range.
This December 2025 Ads Manager screenshot shows a form based lead generation campaign.
The period recorded 141 leads at £2.06 per lead, using £289.93 in ad spend.
The brand name is not visible in the supplied crop, so this case study does not assign an unsupported client name.
These screenshots were already part of the original website. They include UK, Pakistan and other campaigns with separate reporting periods. Different screenshots may cover the same account, so the numbers are not combined.
A lead generation account in the financial services category was measured by form submissions and spend.
The retained Ads Manager screenshot shows 3,972 leads at an average $0.86 cost per lead.
The displayed total spend was $3,428.13 during the selected reporting period.
This case demonstrates inquiry acquisition only and does not imply every lead qualified or converted into a paying client.
An ecommerce campaign is most meaningful when purchases and attributed conversion value are visible together.
The original Ads Manager proof reports 2,261 website purchases across the selected period.
It shows Rs589,245 in spend, Rs4,252,879 in conversion value and a reported 7.22 return on ad spend.
These are platform reported attributed results and may differ from final delivered or refunded orders.
Campaigns across a UK lead generation account can have noticeably different acquisition costs.
This original account view includes campaigns with displayed costs starting at £0.83 per lead.
The screenshot shows £4,023.77 in total reported spend for its selected date range.
The starting CPL belongs to specific rows in the report and is not being presented as the overall account average.
Ad set level reporting reveals meaningful variation inside a lead generation account.
One displayed ad set recorded 201 leads at £0.56 each.
Another reported 383 leads at £0.93 each in the original proof screenshot.
The values are shown independently and are not described as the full account total.
Lead generation work in Pakistan can be assessed through a clear combination of form volume and cost.
The original Meta Ads Manager evidence shows 1,482 leads attributed to the campaign view.
Average CPL was Rs66.01, with Rs97,830.58 in reported spend.
The dashboard screenshot is included so visitors can review the source numbers directly.
When multiple creatives run, the ad level numbers help separate broad reach from meaningful form conversions.
The original screenshot shows an Urdu creative with 1,378 recorded leads.
It also reports Rs63.77 per lead and 311,689 reach for the displayed result.
These figures are presented exactly as shown without claiming which specific creative changes caused the outcome.
International campaigns require reporting that keeps lead cost and total spend in the same currency.
This original account screenshot records 866 form leads.
It reports a $3.63 average cost per lead and $3,147.42 in spend.
Because the evidence does not identify one specific country, the result is shown as international rather than assigned to a market.
An additional lead generation campaign is documented in the original Ads Manager gallery.
The screenshot displays 600 leads, with $2,802.36 spent.
Average cost per lead is shown as $4.67 for the selected reporting period.
The client location and exact industry are not identified by this proof, so they have not been guessed.
Purchase costs often vary across ad sets in an ecommerce account.
The retained Meta screenshot shows 335 purchases across six displayed ad sets.
Reported costs per purchase range from $20.90 to $35.78 in those rows.
This breakdown illustrates why individual ad set costs matter alongside broader account level ROAS.
The two case studies below preserve figures stated in the original portfolio. They are not described as newly screenshot verified.
This Pakistan Shopify result was featured in the original website's case study section.
The written portfolio reports 774 purchases after Rs120,385 in Meta ad spend.
It lists more than Rs1,459,800 in sales value and a 12.13 return on ad spend.
A matching source screenshot was not identified for these exact figures, so this is labelled as an original portfolio claim rather than newly screenshot verified.
The original portfolio describes purchase focused advertising for a US sports apparel business.
It reports 661 attributed purchases at $27.38 per result over eight months.
The original case study also states that more than $18,000 was managed in ad spend.
These details are retained as previously published case study figures, without presenting a new verification screenshot.
All figures shown are from portfolio owner supplied campaign screenshots or previously published portfolio entries. Meta reported leads and purchases are platform metrics, not independent audits, verified closed sales or final profitability. Campaign windows may overlap.
Tell me your goals, industry and monthly advertising budget.
Built for both local and international clients. The markets below describe my service focus and availability; only screenshot-supported outcomes are displayed as case studies.
Meta Ads and Google Ads strategy for e-commerce, aesthetic clinics, AC repair, HVAC and other service businesses.
Service market · No country-specific CPL claimedLead generation strategy for UK businesses. See the original UK Ads Manager proof carousel above.
Existing UK proof in original portfolioE-commerce performance campaigns, home services, retargeting and conversion tracking.
US portfolio work presented in original siteMeta Ads, Shopify sales, education campaigns and lead-generation work across Pakistan.
Pakistan lead data and original screenshotsInternational lead generation and multilingual campaign testing with results from the supplied Spain screenshot.
Spain screenshot: 74 leads at $5.26Remote marketing inquiries welcome for local services, online businesses and lead generation.
Service availability only · No results claimedEvery decision on audience, budget, creative and bidding is made with your cost per result in mind. The goal is revenue, not activity.
Strong campaigns come from testing creatives, copy, audiences and placements. I run structured A/B tests every week and scale what the data supports.
No agencies, no account managers, no delays. You work directly with me. 24-hour response guarantee, transparent reporting, and clear explanations of what's happening.
I started as a graphic designer, so I produce my own ad creatives. That means faster iterations, a consistent brand voice and no dependency on external designers.
Available to work with clients across Gulf, Europe, UAE, USA, UK and Asia. Experienced with cross-market campaigns and international ad account structures.
Meta Ads & Performance Marketing Specialist | Lahore, Pakistan
Performance marketer based in Lahore, Pakistan with 3+ years of hands-on Meta Ads experience across Pakistan, UAE, UK, USA and GCC. I started with graphic design, then moved into paid performance marketing after seeing the direct ROI impact. I've managed campaigns generating $2.9M+ in client revenue and 6,000+ qualified leads, including a 12.13x ROAS Shopify campaign and a fund recovery campaign delivering leads at $0.86 CPL. I have also trained 5,000+ students in Meta Ads, e-commerce growth and digital marketing. I work with local businesses, service providers, event organizers and Shopify / e-commerce brands.
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Last updated: 26 October 2026. This website is operated by Muhammad Sohaib Gull.
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